Data Loss: What Is It, How It Happens, And How To Protect | Zerto

Data Loss

A-to-Zerto Glossary of Terms



Data loss occurs when information is accidentally or intentionally compromised. Losing data means losing time and money to recover or restore essential information. An effective disaster recovery plan and solution is vital to helping any organization maintain resilience and easily resume operations while limiting data loss and downtime.  

What Is Data Loss?

Data loss occurs due to human error, natural disasters, damage to hardware and software, power outages, physical theft, and cyber threats such as viruses, malware, and ransomware. If you’ve been around data long enough, you know it’s usually not a matter of if loss will happen, but when. Long periods of unplanned downtime usually accompany data loss, negatively impacting your bottom line—and potentially hurting your reputation with customers.

How Does Data Loss Happen?

Today’s business world never stops, and your customers, partners, and employees rely on 24/7 access to services and data. But did you know that data protection is actually your responsibility? Software as a service (SaaS) does not include disaster recovery : the majority of application vendors don’t assume responsibility for your data, don’t protect it, and don’t guarantee its recovery if lost.

Protecting the Patchwork of SaaS

Types of Backup: Select Wisely to Avoid Costly Data Loss

Why Use Zerto to Protect Against Data Loss?

Legacy disaster recovery solutions rely on snapshots , which can lead to long downtime windows and data that, when lost, is gone forever. Zerto solves for these issues with continuous data protection (CDP) using a virtual replication journal. CDP enables organizations to recover from any disruption—cyberattacks, natural disaster, human error, and more. 

Because the virtual replication journal records the state of your infrastructure every few seconds, Zerto provides the lowest recovery point objectives (RPOs) and fastest recovery time objectives (RTOs) in the industry. If there’s a disruption, your data stays protected while you recover to any point in time.

Zerto Solution Overview

Reducing Downtime and Data Loss

Other Resources

Find even more information relevant to what you want to learn and explore through one of the resources below.


Resource Center

Discover and access content from Zerto and 3rd parties (IDC, Gartner, ESG, etc.) related to preventing data loss with data protection.

ESG Survey Reveals Key Elements for Container Data Protection

The adoption of containers in enterprises is in full swing, but these need data protection as well to avoid data loss. Learn more about the state of data protection for container-based workloads.

Continuous Data Protection

Data protection aims at preventing data loss to keep businesses running and mitigate impact on cost. Read about trends, best practices, and technologies, like CDP, that help to achieve this.

What is Zerto?

Learn about Zerto and how it can help you solve your data protection and recovery challenges.