What is Business Continuity (BC) - Full Overview | Zerto

Business Continuity

A-to-Zerto Glossary of Terms



Business continuity (BC) is the concept of having uninterrupted functionality as an organization. Generally, this concept refers to an organization’s ability to maintain critical functions during an emergency, but it also encompasses planned downtime. Achieving constant availability of both employee-facing and customer-facing operations is the goal of business continuity.   

What Is Business Continuity ?

Business continuity means being connected and operational 24/7. The availability and functionality of your organization is fundamental to maintaining brand trust and employee morale. Business continuity requires strategic planning, including a contingency plan for unplanned disruptions as well as investments that reduce planned downtime. Business continuity is important because any periods of being offline have potentially dire consequences.

Business Continuity vs Disaster Recovery?

Business continuity is interconnected with disaster recovery (DR), forming the common acronym of BCDR. Although the two terms tend to be used interchangeably, business continuity means maintaining operationality for the organization as a whole while disaster recovery takes a tighter focus on restoring IT systems after a disruption.

Disaster Recovery Guide: Everything You Need to Know about DR

Why Does Business Continuity Matter?

In today’s digital-first world, business continuity has become a commonplace expectation, even though it’s admittedly difficult to achieve. Regularly scheduled downtime will frustrate your employees and customers alike. Unplanned disruptions are also more common than ever, owing to a number of causes:

  • Natural disasters
  • Labor disagreements
  • Digital heists and ransomware attacks
  • System failures and outages

But failing to plan for unexpected disruptions could be disastrous for your organization. In a worst-case disruption scenario, a business may even close permanently.

Business Continuity Planning (BCP)

A business continuity plan is defined as “documented procedures that guide organizations to respond, recover, resume, and restore to a pre-defined level of operations following disruption.” Disaster recovery is a subset of the overall BCP because, without your data, you are at the mercy of whatever disruption found its way into your datacenter.

Having a business continuity plan in place is important because once IT has recovered the downed systems, the team responsible for executing the BCP must initiate their plan to bring operations back up as quickly as possible. Every minute counts.

The Key Components of a Business Continuity Plan

Zerto for Business Continuity

While greatly reducing the downtime associated with unplanned disruptions, Zerto minimizes the impact of planned disruptions, achieving true business continuity. Zerto also enables an always-on experience that provides you with more time to dedicate toward innovation and business transformation.   

The Zerto solution ensures that your IT systems are resilient through emergencies that threaten to disrupt your operations. Zerto enables IT transformation through a single, simple, and scalable solution that offers unparalleled protection. It includes features critical to business continuity:

  • Instant file restore
  • Automated VM protection
  • Instant VM restore
  • Real-time analytics and capacity planning

By taking away the risks and complexity of modernization and cloud adoption, the software-only Zerto solution supports true business continuity.

Zerto Solution Overview

Other Resources


Resource Center

Discover and access content from Zerto and 3rd parties (IDC, Gartner, ESG, etc.) related to Business Continuity.

The Key Components of a Business Continuity Plan (BCP)

Learn about the essential elements that should be part of any serious BCP.

Man-made Disruption: Ransomware

Ransomware attacks are capable of causing wide-spread disruption over supply-chains, services, institutions and more. Learn more about ransomware recovery.

What is Zerto?

Learn about Zerto and how it can help you solve your data protection and recovery challenges.