New Zerto Alliance Partner Program for Technical Alliances | Zerto

The New Zerto Alliance Partner Program for Technical Alliances – What’s In It For You?

March 14, 2017

Zerto just announced our new Zerto Alliance Partner (ZAP) Program for Technical Alliances! Whether you’re a large Zerto technology partner or want to grow your midsized business together with Zerto this program can benefit you, big time.  Here’s how.

What’s the New Zerto Alliance (ZAP) Program for Technical Alliances?

In Zerto-speak, “technical alliances” refers to any company that collaborates with Zerto to deliver complete solutions in a real-world deployment. I’m talking about hardware manufacturers and software developers who are like-minded and sell into a similar market space. This is very different from our Reseller and Cloud partners who act as trusted advisors to our joint clients and resell Zerto to customers. The Technical Alliance Program is for companies who would like to jointly go-to-market with our complementary technologies.

Some examples of our growth with Technical Alliances

Our new ZAP Program for Technical Alliances aligns our technical partners into various tiers of support and interaction with Zerto so it’s easier to partner, and save time getting things done. Depending on who you are, that can benefit you in different ways. Let’s take a look…

What’s In It For Technology Companies

Zerto is doubling in size year over year, and our ecosystem of technology partners is expanding rapidly as well. As we’ve grown, we’ve decided to streamline and define our interactions with the new ZAP for Technology Partners.

In this program, technology companies are quickly matched with the most effective level of Zerto engagement for their business. Here are just some of the benefits that technology partners can realize by working with Zerto:

  • Joint marketing and branding campaigns
  • Priority access to Zerto’s sales, marketing and engineering leadership
  • Dedicated access to Zerto’s support team
  • Technology validation that includes installation & functional testing

Bottom line? If you’re a technology company, it’s never been easier to work with Zerto in the way that’s best for you. For a full listing of the levels and related benefits, you can check out the page here.

What’s In It for Partners

Whether you’re a Reseller or Cloud partner, chances are that you work with numerous software and infrastructure companies. Perhaps you’ve struggled with choosing the right fit for a particular data center. Manufacturers can say they work together, but what does that really mean for you and your clients?

With ZAP for Technology Partners, we’re taking some of the guesswork out of defining the right solution for business continuity and disaster recovery. By checking our partner listing page, you can see which partners engage at what levels with Zerto. We’ve also spelled out the kinds of activities that take place at each level, too.

What’s in it for end Customers?

When it comes to choosing the right solution for your datacenter, IT Pros must consider more than bits and bytes. You want to know there’s a strong company behind the solution you’ve chosen. As a result, many enterprises ask key questions such as:

  • Does this company place an emphasis on developing partnerships with other vendors?
  • Has it attracted alliances that demonstrate staying power in the marketplace?
  • What kinds of activities occur between this company and its technology partners?

Answering these questions is important when selecting any technology solution, but it’s absolutely critical while considering Disaster Recovery and Business Continuity. With ZAP for Technology Partners, Zerto delivers a clear and flexible framework for driving deep partnerships with the top names in technology. That’s the kind of knowledge that lays all other questions to rest.

Take The Next Step

Now that you know more about ZAP for Technology Partners, here’s how you can leverage the new program:


Thanks for your interest in Zerto and our fast-growing partner ecosystem!


About the Author

Christina Bauer has delivered high-tech marketing programs for a wide variety of companies, from large players such as Microsoft and Cisco to start-ups like Mindful Technologies and Cyber-Ark Software. At Zerto, she supports the channel as a Partner Marketing Manager, where she creates systems and programs that help drive ecosystem growth. Christina lives in Netwon, MA with her husband, son, and semi-insane golden retriever Ruby. She really does troll internal systems to see partner submissions for ZertoCON awards.