Zerto Spotlighted in the 2023 CRN® Partner Program Guide
Zerto, a Hewlett Packard Enterprise company, has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide.
BOSTON, MA – April 13, 2023 – Zerto, a Hewlett Packard Enterprise company, has been recognized by CRN®, a brand of The Channel Company, in its 2023 Partner Program Guide. This annual guide offers essential information to members of the IT channel ecosystem as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs.
For solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers, a critical factor when assessing which IT manufacturers, service providers, and distributors to team with in building world-class technology solutions is the breadth and depth of the partner programs those companies offer. Strong elements such as financial incentives, sales and marketing assistance, training and certification, technical support and more can set a vendor apart and play a key role in boosting partners long-term growth.
In the 2023 Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.
Zerto was chosen for the CRN Partner Program Guide based on its wide-ranging efforts to help its partner pool succeed, including sales and marketing assistance, lead generation, and more. Zerto’s partner pool expanded dramatically in 2022, which was the first full year following its acquisition by HPE. Partners were targeted with extensive go-to market support and offered out-of-the-box marketing campaigns to identify new prospects, complete with custom content for co-branding purposes. Outside agencies were also deployed to help deliver viable leads. Long-term, initiatives like these will help Zerto’s partners exceed customer requirements and stay ahead in the era of cloud-based and continuous data protection technologies.
“It’s a genuine honor to be recognized as a top channel program by CRN for the fourth year in a row,” said Eric Barnhart, VP, global cloud and channel sales, Zerto. “Zerto has always been committed to helping our partners thrive, and we’re grateful that in 2022 we had more opportunities than ever to make that happen. At a moment when ransomware and other cyberattacks are on the rise, we’re proud to provide vendors with the solutions they need to keep their customers safe from harm.”
“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”
The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at http://www.CRN.com/PPG.
Zerto, a Hewlett Packard Enterprise company, empowers customers to run an always-on business by simplifying the protection, recovery, and mobility of on-premises and cloud applications. Zerto’s cloud data management and protection solution eliminates the risks and complexity of modernization and cloud adoption across private, public, and hybrid deployments. The simple, software-only solution uses continuous data protection at scale to solve for ransomware resilience, disaster recovery and multi-cloud mobility. Zerto is trusted by over 9,500 customers globally and is powering offerings for Microsoft Azure, IBM Cloud, Google Cloud, Oracle Cloud, and more than 350 managed service providers.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. http://www.thechannelcompany.com