Zerto Named 2020 Channel Influencer Award Winner by Channel Partners, Channel Futures
This award recognizes the people, technologies, trends and organizations that will shape the new channel in 2020. Zerto was cited as one of 25 organizations to watch for their roles in mapping the direction of the new channel.
“This award is an honor for Zerto’s channel and partner programs,” remarked Jim Ortbals, vice president of global cloud and channel for Zerto. “In 2019, Zerto dedicated resources to strategic efforts to streamline our global channel programs. This award is a testament to the impact of that work.”
Since introducing the managed service provider model in late 2012, Zerto has grown its cloud partner ecosystem to more than 450 managed service providers (MSPs). Zerto built on this momentum, enabling more hybrid partnership opportunities between Zerto’s traditional channel team—which consists of over 1,800 VARs and Systems Integrators—and the MSP teams.
In 2019, Zerto introduced the latest versions of its flagship IT Resilience Platform (Zerto 7.0 and 7.5), which combines disaster recovery, backup and cloud mobility solutions in one platform, along with new enterprise subscription-based licensing and services. Both the product advancements and subscription pricing model offer new avenues for revenue and services growth for traditional partners, such as VARs and systems integrators and for managed service provider partners.
The new subscription model significantly benefits the channel by creating recurring revenue streams that lend to stickier, longer-term relationships. Additionally, this year Zerto has also deepened its relationship with Microsoft and joint go-to-market efforts, where Zerto’s backup, disaster recovery and cloud mobility platform helps organizations to move and protect assets in Microsoft Azure.
“Our editorial team looked back at the most intriguing and significant stories from last year to identify who and what they expect to make the biggest impact on the channel in the year ahead,” said Craig Galbraith, executive editor of Channel Partners and Channel Futures. “These winners effectively represent the wide spectrum of partner types, technologies and companies we cover on a daily basis, and they’re all names you can expect to be hearing a lot moving forward.”
All 51 of the 2020 winners are profiled in a digital publication available for download from the Channel Partners website.
Winners will also be recognized at the Channel Partners Conference & Expo, where 6,000-plus partners and suppliers will converge March 9-12 at the Venetian & Sands Expo in Las Vegas.
About Informa Tech
Channel Futures, Channel Partners Online, Channel Partners Conference & Expo, Channel Partners Evolution and Channel Evolution Europe are part of Informa Tech, a market-leading B2B information provider with depth and specialization in the information and communications technology sector. We help drive the future by inspiring the technology community to design, build and run a better digital world through our market-leading research, media, training and event brands. Every year, we welcome 7,400+ subscribers to our research, more than 3.8 million unique monthly visitors to our digital communities, 18,200+ students to our training programs and 225,000 delegates to our events.
Zerto helps customers accelerate IT transformation by reducing the risk and complexity of modernization and cloud adoption. By replacing multiple legacy solutions with a single IT Resilience Platform, Zerto is changing the way disaster recovery, data protection and cloud are managed. With enterprise scale, Zerto’s software platform delivers continuous availability for an always-on customer experience while simplifying workload mobility to protect, recover and move applications freely across hybrid and multi-clouds. Zerto is trusted globally by over 7,000 customers, works with more than 1,100 partners and is powering resiliency offerings for 450 managed services providers. Learn more at Zerto.com.