Change is Gonna Come

Earlier this week,  I was elated to see an article I wrote published on cnet, about my colleague, Jennifer Gill, taking charge after being mistaken for a booth babe at a tech tradeshow. She created buttons that say, “I am not a booth babe. Ask me a question!” The response was overwhelmingly positive, with dozens of tweets and shares of the article and a groundswell of support for the idea. It was trending as the most popular cnet article for two days.

tweet1 boothbabe tweet2 booth babe tweet 3 booth babe

We’ve clearly struck a chord. A   number of people visited the website we created — — ordered buttons and asked to help distribute the pins at RSA and other upcoming shows. The article came just days after RSA conference organizers chose to set a dress code for the event this year — specifically to companies who employ “booth babes.”  According to the article:

All Expo staff are expected to dress in business and/or business casual attire. Exhibitors should ensure that the attire of all staff they deploy at their booth (whether the exhibitor’s direct employees or their contractors) be considered appropriate in a professional environment.

NYMag reported on the trend as well, asking, “Could this be the end of the booth babe trend?”

We hope so. Women in tech has been the topic of much conversation in recent weeks.   We’re hoping that it becomes common knowledge at tradeshows that company employees — all of them — are there to answer questions because they know and understand their company’s products.

“But I know a change’s gonna come, oh yes it will.” We’re glad to be able to play a small part.

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