Fara joined Zerto in 2011 and today manages a team of internal and external resources responsible for PR, advertising, global conferences, online marketing, SEM, inbound lead-gen and the Zerto brand. Fara is also responsible for strategic planning, forecasting and budgeting for the wider marketing department. She has enjoyed a 20 year career in marketing with a number of Israeli start-ups, including Seeking Alpha and Delta Three, and for VC fund Gemini Israel Ventures. Fara holds a BA in philosophy from Barnard College. She blogs about her Account-Based Marketing adventures at medium.com/@FaraJHain.