More than DR: What Can Zerto Do For You?

By Jennifer Gill, Director of Global Product Marketing

Most disaster recovery (DR) products only do one thing. They only do DR replication or DR workflow orchestration. In order to get any value out of them you have to combine multiple solutions and they become cumbersome to use and people hate using them.

Adding to the problem is many organizations think that if they will not experience a weather event – they will not experience a need for disaster recovery. The natural disaster misconception causes organizations to have a lackluster approach when finding a disaster recovery solution because they view it as a niche product, or an insurance policy that only gets used once in a blue moon. You can see our infographic to know that human error is the most usual cause of disasters.

Why do I mention this when the title is “What can Zerto do for you?” Well, because if you get a really good disaster recovery product – chances are it can do way more than disaster recovery.

A continuous block-level replication solution can replicate data quickly and simply. Combine that with application consistency and you essentially have application mobility. Zerto Virtual Replication has both of these features and for many of our customers has evolved from disaster recovery solution to an integral part of their business strategy.

Zerto Virtual Replication delivers these capabilities.


For many of our customers, ZVR has evolved from just a disaster recovery or their data center migration solution to an integral part of their business strategy. They are able to decide what data center or cloud service best suits their requirements and the underlying infrastructure technology is not as important as the service level requirements.

ZVR can do so many things; it’s like a Swiss army knife of data protection replication and orchestration. We decided to give it a name and since “Swiss army knife” was taken, we called it the Zerto Cloud Continuity Platform.

Zerto Virtual Replication and the Cloud Continuity Platform deliver these capabilities and open up many new possibilities.

Find out more here!

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