Driving Digital Transformation Through Partners

Since our latest ZertoCON event wrapped up a few weeks ago, I’ve been reflecting on all the great conversations I had with our partners on how they’re implementing Zerto’s platform to address customer challenges.

IT leaders are being pressured to maximize resources and faced with the complexity of mitigating the risks of downtime and data loss, while modernizing and migrating to multiple clouds. According to recent research we conducted with IDC, 85 percent of companies have experienced a business-related disruption from a competitor, new technology or new business model. These disruptions could be planned, such as a migration, or unplanned.

As businesses continue to embrace digital transformation in this environment, our partners are seeing tremendous new opportunities to deliver an IT resilience strategy that combines continuous availability, workload mobility and multi-cloud agility so customers can seamlessly adopt new technology while limiting disruption to the business and driving transformation forward.

The channel has always been a key part of Zerto’s business. We are dedicated to selling 100 percent through partners, and the ecosystem continues to grow. In 2017 alone, we’ve more than doubled the number of partners certified on deploying Zerto. These partners are disrupting the market with Zerto’s IT Resilience Platform — technology that converges backup, disaster recovery and cloud mobility solutions into a single, simple, scalable platform.

In addition, we’ve expanded our partnership with IBM, now serving as the replication engine of the IBM resiliency DRaaS solution, and our cross-selling agreement with Microsoft, to deliver multi-cloud IT resilience. We also continue to add key relationships on both the cloud and resale arms of our channel, introducing Sungard Availability Services and Insight Direct to the ecosystem.

I couldn’t be prouder of what our amazing team has been able to accomplish in the last few years. Adding to this excitement, I’m honored to have been named to CRN’s Power 100: The Most Powerful Women of the Channel 2018. This recognition not only emphasizes our company’s ongoing dedication to investing in and empowering female leaders in the Boston area, but serves as a testament to the team’s continued focus on helping our partners be as successful as possible.

One of the main accomplishments that led to this recognition was our channel team’s hard work in rolling out an enablement suite aimed at assisting partners through key stages of the buyer’s journey, from initial demand generation through product validation, and providing customers with a comprehensive business case to move forward with a purchase. We also expanded Zerto’s learning and enablement team, which helps to develop the training to certify partners on the market and platform.

As we continue to innovate and mitigate escalating business-related disruptions for end users, our partners’ success will be critical to our growth strategy. Accolades like the CRN award are great, but it’s really all about our channel team’s ability to stay focused on working hand-in-hand with the ecosystem to build new business opportunities and help customers modernize their infrastructure.

« Back to all posts

Mariah West is the Director of Global Partner Marketing at Zerto where she is responsible for driving global partner programs for both Zerto's Channel and Service Provider Ecosystems. Her team delivers innovative programs, training and go-to-market resources to grow Zerto's channel business and empower partners in an increasingly competitive marketplace. During her tenure at Zerto, she has been recognized in CRN's Women of the Channel and its Power 100 lists for 2014, 2015 and 2017. Mariah has more than eight years of direct experience in channel, content and web marketing for high-tech organizations, providing creative sales campaigns and innovative marketing services for emerging technologies and their providers.

Experience Zerto Now

See for yourself how easy Zerto Virtual Replication is to use. Sign up for a free trial and begin replicating in minutes.  

Start My Free Trial
Chat with Zerto Now!

How Can We Help?

I'm Interested in Learning More About Zerto

If you’d like to learn more about Zerto, whether you’re looking for product information, are looking to purchase Zerto, or just have questions about how the software works – We’re here to help!

I'm a Current Zerto Customer with a Support Request

At Zerto, we have a round-the-clock support team and many helpful resources available to you. Head to MyZerto for forums, technical documentation, and a robust knowledge base. If you need support, Click the link below to get started. Begin a Support Request

I am, or Hope to be, a Zerto Partner

Whether you’re looking to become a new Zerto partner, or have questions around your existing partnership or the ZAP Program in general, we’re here to answer your questions! Chat Now
WordPress Lightbox Plugin