Driving Digital Transformation Through Partners
Since our latest ZertoCON event wrapped up a few weeks ago, I’ve been reflecting on all the great conversations I had with our partners on how they’re implementing Zerto’s platform to address customer challenges.
IT leaders are being pressured to maximize resources and faced with the complexity of mitigating the risks of downtime and data loss, while modernizing and migrating to multiple clouds. According to recent research we conducted with IDC, 85 percent of companies have experienced a business-related disruption from a competitor, new technology or new business model. These disruptions could be planned, such as a migration, or unplanned.
As businesses continue to embrace digital transformation in this environment, our partners are seeing tremendous new opportunities to deliver an IT resilience strategy that combines continuous availability, workload mobility and multi-cloud agility so customers can seamlessly adopt new technology while limiting disruption to the business and driving transformation forward.
The channel has always been a key part of Zerto’s business. We are dedicated to selling 100 percent through partners, and the ecosystem continues to grow. In 2017 alone, we’ve more than doubled the number of partners certified on deploying Zerto. These partners are disrupting the market with Zerto’s IT Resilience Platform — technology that converges backup, disaster recovery and cloud mobility solutions into a single, simple, scalable platform.
In addition, we’ve expanded our partnership with IBM, now serving as the replication engine of the IBM resiliency DRaaS solution, and our cross-selling agreement with Microsoft, to deliver multi-cloud IT resilience. We also continue to add key relationships on both the cloud and resale arms of our channel, introducing Sungard Availability Services and Insight Direct to the ecosystem.
I couldn’t be prouder of what our amazing team has been able to accomplish in the last few years. Adding to this excitement, I’m honored to have been named to CRN’s Power 100: The Most Powerful Women of the Channel 2018. This recognition not only emphasizes our company’s ongoing dedication to investing in and empowering female leaders in the Boston area, but serves as a testament to the team’s continued focus on helping our partners be as successful as possible.
One of the main accomplishments that led to this recognition was our channel team’s hard work in rolling out an enablement suite aimed at assisting partners through key stages of the buyer’s journey, from initial demand generation through product validation, and providing customers with a comprehensive business case to move forward with a purchase. We also expanded Zerto’s learning and enablement team, which helps to develop the training to certify partners on the market and platform.
As we continue to innovate and mitigate escalating business-related disruptions for end users, our partners’ success will be critical to our growth strategy. Accolades like the CRN award are great, but it’s really all about our channel team’s ability to stay focused on working hand-in-hand with the ecosystem to build new business opportunities and help customers modernize their infrastructure.